STANWOOD insights

New Team? Start With Why!

May 10, 2019 10:43:59 AM / by Nathan Ganser

Last week, we had a workshop with our newly formed team (we’ve recently divided the company in smaller squads as an experiment to improve efficiency) and just a day before we were all due to meet, our manager asked us if we had already done the Start With Why Exercise…


Most of us hadn’t, so we decided to do it. 

What's This Exercise About? 

The idea behind this 30-minute exercise is that everyone has a reason for doing what he does. While this is quite obvious, the reality is that most of us don’t actually put thoughts into why they do things. We just do them. 

How does it work

First of all, we took five minutes to watch this very inspiring TED talk by Simon Sinek

Then, we took a few more minutes to think in silence and write our why’s down on post-its. 

Once everyone was done, one after the other, we stood up, presented each why individually and stuck it on the wall. Here is how this looked like:

team building


What's So Great About This Exercise? 

It encouraged us to reflect about our core beliefs. It helped us open up in front of each other and understand our personal motives. And it created a feeling of trust and togetherness in all of us.